How to Market to Demographics and Psychographics

If you're in a company that markets largely or even primarily to women and you have no women writers on your staff, I would suggest that you are opening yourself up to some issues. There's a lot of grievously stupid copy and content for women that has been written by guys who think that they are good at it. It is not the case that you have to exactly match everything all the time. But if a certain group is a really important customer group for you, then you should have those voices in your team as part of the mix. Just a reminder, this podcast will be switching to a Monday publication date. So on Thursday the 22nd, you will not see your beloved copy