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Bill Schmarzo on Why Companies Need to Pivot from Data-Driven to Value-Driven

The Data Chief

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The Tyranny of Averages

When I was at business objects, I was the vice president of analytic applications. And there was nothing analytical about those applications. There were reports and dashboards but they weren't predictive. The real aha moment for me was in BI, when I found I spent a lot of time trying to build reports to answer questions at Yahoo. It took me a long time to get over that. But if I'm not willing to challenge what I believe in, that I may not be able to sustain the kind of growth that I'm looking for.

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