The Science of Success cover image

The Shades of Influence with Robin Dreeke and Chase Hughes

The Science of Success

CHAPTER

How to Engineer Behavior to Influence Others

Matt Welch: Human behavior engineering is about how to engineer that type of behavior. He says one of the main things you need to start doing every single day is disengage people's autopilot response. "I would say breaking someone's autopilot is the most fantastic way to start capturing that focus and the attention"

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