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Political Targeting, Strategic Communication, and Democracy, with Prof. Sanne Kruikemeier

Social Media and Politics

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How Does Political Targeting Affect Political Interest?

A survey was designed to test how perceptions of political targeting affect trust in democracy and political interest. The findings that we found is that there's a little bit of this effect, right? That targeting or the techniques that I used are often also fighting people  and it might have an effect on trust in democracy. However, it can also have positive effects on your interest. But I think that also political targeting is not a negative per se. It can also be very positive.

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