2min chapter

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#122 — Transformations from Good to Great — Jim Collins

Magic Minds

CHAPTER

Building to Last

In, built to last became the core of the method that carried through my research ar for the first 30 years of my research journey. And that led to built to last. The question that animated was, ultimately, what separates the entreperners who found companies that go on to become enduring, visionary companies? That's how we came up with Built to Last. It may take five or ten years to do the research; it might end up spending a month or two months of work to find the one best match in your 18 companies.

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