The Importance of Testing in a Digital First Business

Mark McCaffery: I think that is so important because look, it's like the testing is valuable. But especially in a digital first kind of business, which are many of our people, you can test all day long. And like you said, you can have all these kind of offers and all this digital product stream clutterThat not only the cognitive load, but looking at it from a programming perspective, a CX customer experience perspective, just, it can crash. He says he learned to focus on his core offering rather than try new things for no reason. "I'm a lifelong learner, always looking to grow and expand and challenge myself," McDermott says.