The Future of Incentive Design

In web three, you don't have to do all of the marketing yourself forever from a centralized marketing department. A lot comes at the beginning where you're setting up a system so that a group of people are incentivized to help grow the project together. That's really different from web two marketing, which is basically just an arbitrage between the cost to acquire a customer and the lifetime value to the brand of that customer. So we've all seen this incentive design go wrong right this year.