The Electronic Arts IPO (with Trip Hawkins)
Acquired
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EA's Gambit: The Rise of Madden and Console Wars
This chapter explores a critical phase in Electronic Arts' evolution, detailing their bold transition from PC to console gaming sparked by the success of the Madden franchise. It highlights the intense competition in the mid-'80s, particularly the decline of Atari and the emergence of Nintendo and Sega's advanced technology. The narrative also covers the challenges of strategic negotiations, reverse engineering, and the significance of creative freedom in the gaming landscape.
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