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Staying Calm in a Crisis with Sarah de Lagarde

Revenue Builders

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Preparation Is Everything

CNN's John Defterios talks about the importance of preparedness in corporate communications. He asks what advice would you give companies that don't have a dedicated team to help them prepare for potential crises. And how do you get the alignment and buy-in of the entire executive team? For each person, he says, there needs to be a lot of trust; education is essential.

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