The Importance of Predictability in Internet Business

There's a lot of inflection that can happen in these internet based businesses. And it's worth flagging up because I think, again, if you get yourself in the habit of trying to hit these targeted numbers, like you might not leave yourself open to opportunities. One of the things that we notice a lot, we've called it super hero profitable. This is a term that we use internally to refer to companies that are only profitable because the founder is covering two plus bases.

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