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#241 - Seth Godin - Weaponise Your Creativity
Modern Wisdom
What Is the Work of a Hack?
The book is a guide to the art of being a 'hack' The word comes from Hackney, where cab drivers get their horses. A hack means someone who gives people exactly what they want. He says there's no excellence involved here unless you're also an artist. But don't be confused and pretend you're an artist or act like one.
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