GroupM's Kirk McDonald on the outlook for digital advertising
The Rebooting Show
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The Importance of Sustainability in Media Strategies
"I actually am a believer that everything that we've put in our responsible investment framework and all the things we just talked about are ultimately very valuable," he says. "You can't keep pulling out of the ecosystem without paying some consequences down the road." He adds: "We need to have sustainable systems for journalism...it shouldn't be a luxury good"
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