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How behavioural economics and personalization shapes your life

The David McWilliams Podcast

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Grannie Praying to the Saint

We default to positions that we hope and we think give us control. So grannie praying to the saint is an example of that. She will actually identify the prayer as the reason for her world making sense. And it's it is fastened exactly like the time. If a company has loads and loads of data about you, they will get know you. The more information a company knows about you, the more likely it is to get you to behave in a certain way.

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