How to Blend Culture and Make It Feel Good

I don't really know where to start because personally, I'm like, how do you get into this space? Usually the space is something, at least I've heard. It's like, it's so hard. Don't even try. That's what I hear when it comes to spirits. So most people can't do this ever. And you've figured out a way to blend culture, to make a movement around your brands and to make it feel good. You want your kids doing something that hopefully is easier than you're doing.