Is TikTok a Spy Balloon In Your Pants? (368)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
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Is There a Diversification Strategy for TikTok?
"If you're heavy TikTok as a marketer or creator, like you should prepare. You should prepare that it's six months before Google plus announces that they're going out of business," he says. "You need to find your exit door and be prepared." 'I think from a prevention, I think a diversification strategy is needed if you've got a good following on TikTok,' the author adds. "'Diversify' into Instagram reels as well because of, you know, those are conversations you need to have,'" she concludes.
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