3min chapter

You Are Not So Smart cover image

256 - The Persuaders - Anand Giridharadas

You Are Not So Smart

CHAPTER

The Scientific Method: How to Change People's Minds

When we give up on changing minds, when our democracies refuse to make people's lives materially better, we are asking for the king to come back. This notion that persuasion isn't possible or isn't worth our effort is just on its face empirically false. And I refuse to accept that we can have a right-wing anti-democratic movement that wants to smash our freedoms and advocate political violence as a way of solving problems.

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