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#281 – Seth Godin on Indie Hacking, Doing Hard Things, and Finding Significance in a Changing World
Indie Hackers
The 7-11-4 Marketing Rule
Seth Godin has created dozens of terms and concepts that everybody uses. The 7-11-4 marketing rule is you want someone to see seven hours of your content on 11 different occasions, like times or locations. He's not just someone that's on Twitter trying to coin terms and get a lot of exposure; he's one of the OGs.
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