Do You Need an Advocate for Your Email List?

Joanna Greene: Why bother with an email list in the first place? Well, does every devil need an advocate? She says there's actually ceder two ways to approach this. We repeat a lot of the same reasons over and over; they're usually because if you don't have an emal list, this terrible thing might happen. But maybe it's not as effective to scare people into setting up ther emal list when there are actually really positive and optimistic reasons to do so.