The genius behind Hoffmann Industries
5THWAVE - The Business of Coffee and Hospitality
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Introduction
James Hoffman is a former World Brewster Champion, the co-founder of Square Mile Coffee Roasters and author of the World Coffee Atlas. James has so many great insights and learnings with us that we felt compelled to release his interview in its entirety. The work I'm interested in doing through YouTube is reaching people who care a little bit about coffee, and I want to take them on a journey where they see coffee as having a greater value in their lives.
Transcript
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