3min chapter

The Role Forward: A Strategic Finance Podcast cover image

Getting Off the Ad Hoc Analysis Treadmill with Joel Blachman, Operations and Finance Lead at Amper Technologies

The Role Forward: A Strategic Finance Podcast

CHAPTER

The Challenges of Running a Successful Marketing Strategy

CEOs often ask what is our average deal size over the last six months. That kind of obscures the full picture, and you have to be able to go one layer deeper when you're asked those questions. So in this example, I look at, okay, we actually really have two kind of cohorts of customers. We can invest a lot more in an account-based like outbound strategy. But again, that'll extend from the question, what's our average dealSize?

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