2min chapter

This Week in Startups cover image

Rory's brain vs ChatGPT, outrageous marketing, work trends and MUCH more w/ Rory Sutherland | E1756

This Week in Startups

CHAPTER

The Coke Effect

"I always call this a coke effect. I always say the magical property of Coca-Cola is that you can ask for a coke or a diet coke pretty much in any setting in the world," he says. "What I always said about video conferencing, it went from being Dr. Pepper for 15 years to becoming effectively a near default."

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