As the great grandson of henry ford, bill probably could have started anywhere in the company he liked. But even early on, he knew how much he didn't know. Bill kept moving up the ford ladder at his own pace through the 19 80 taking different positions within the company. Good leaders know it's important to be receptive to new ideas and especially new data. They also have to move quickly and make decisions on imperfect information.
We often hear the story about the great leader who joins a legacy company and guides it through massive transformation. But massive transformation can also start from the inside. Bill Ford, the executive chair of the Ford Motor Company, founded by his great-grandfather, is proof that great change can come from within. He has led not just one but multiple refreshes of Ford’s mission, culture, and, especially, their approach to sustainability. In Part One of a two-part series, you’ll hear about Bill Ford’s unusual entry into the family business and how he learned to drive change against internal resistance.
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