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443 The Most Amazing Marketing Book Ever by Mark Schaefer & Friends

The Marketing Book Podcast

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How to Get Insights From Customers With One Question

Bob Greene: If you're not having fun creating your content, your audience will sense that and leave. He says the four P's still matter and relates to the marketing mix. A simple survey every small business should put in place is a great example of how to get insights from customers with just one question. Greene gives his favorite example of marketing arrogance by giving Google Glass beta testers for $1,500.

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