You Don't Need An Attribution Tool
The Andrew Faris Podcast
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Are You Driving Value From a D2C Perspective?
For most brands, including for most of the people who are listening to this podcast, and I think this is brands that are under in most cases, like $40 million in revenue. For a $50 million or less D2C e-commerce brand, in most of those cases, you are probably driving the majority of your new customer acquisition from a paid perspective in two places: Facebook ads and Google shopping. So many of these brands, it's like, this is the way you're growing the brand, which I don't have a problem with. Like, diversify your spend less, focus more on being great at these channels because they are so valuable to your business.
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