The Importance of Maintaining and Producing New Content

A lot of organizations are ramped up with web editors or resources who are good, like you said, maintaining content. But they've got a much narrower day to day focus. So when they come crashing into a redesign project, they've got no resources on board internally that can deal with the momentous task of a redesign project. Because there's a lot more different aspects. You're producing new data but you also have the old data that you have to take care of. And it's just a big thing.