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3min chapter
Pipeline Generation
SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders
The Importance of Attribution in Startups
18% of B2B SaaS companies said they don't measure cost per dollar of pipeline generated. Only 34% even measured cost per qualified lead, according to LeanData research. To me, attribution is when you're much bigger and you're trying to optimize this channel spend,. That's where attribution starts to matter.
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