Is There a Marketer's Productivity Strategy?

There's a huge new 200 billion dollar business the creator business that is growing 30 40 points a year. So these are the product things that we're thinking about like this is creativity but in a commercial context and a product contextYeah I was going to say because it's absolutely commercial creativity not only because you can run safe to fail parallel experiments which is a big thing in this. Not all of this has to be essentially you know the traditional innovation where we create something entirely new This can be recombination of existing assets you know what do we already have that we can take advantage ofbecause it's valuable to a new audience that kind of thing.