339: Capitalizing B2B BUYING TRENDS
Renegade Marketers Unite
00:00
How to Accelerate the Deal Cycle
If you can provide that legal documentation and kind of like your posture up front, that also helps, right? And it's all about accelerating the deal cycle. So we actually just added this partner that does like interactive demos. They can start to see more of the product. And it's like that hands-on experience that they're trying to understand. We also just partnered with somebody that does like security documentation. Like if you think about it, you're accelerating that deal cycle and you're making it easier for them.
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