The Soul of Enterprise

i don't know if this topic has ever come up where we just talk about the soul of enterprise. I mean, just ask toota, one of your all's favorite books, is its profit beyond measure. If you even go back to ford and billy durrant, he he wanted this cheap vehicle. Wasn't based on cost. They had to figure out how to make the cost fit the price. So this is nothing new under the sun. No, still hard, still now. Still hard. A what it was at jf b, so says, now, you know, your margin is my opportunityyes, got on good one.