Are We All in This Together?

You have to connect an yet to discover their values, connect on their anxieties. And then create messaging that is that takes all that into account and put o front in centre. If we allow the climate change to get out of control, america will not be able to defend itself against its a the enemies who want to destroy us. Don't you want a country that's strong? Is you wants a country that were tho flag can wave over a park, where your kids can play, that that sort of thing? Yes? Or you frame it as an enemy, say, ovid. That's just plugging into the values of that organization, instead of speaking from your values.