The Best Practices Show with Kirk Behrendt cover image

816: The 5 Most Important Questions in 2025 – Dr. Jim McKee

The Best Practices Show with Kirk Behrendt

CHAPTER

Understanding Patient Classification for Effective Marketing

This chapter explores the distinction between 'above the line' and 'below the line' patients in marketing strategies. It underscores the benefits of fostering quality relationships with patients to boost referrals and improve overall practice efficiency.

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