How Rationality F’s up your B2B Strategy
Marketing Against The Grain
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Transforming B2B Marketing Strategies
This chapter delves into the evolution of B2B marketing, advocating a user-led approach that prioritizes community building over traditional buyer targeting. The speakers emphasize the importance of transformational messaging, audience engagement, and the necessity of long-term thinking in sustaining marketing success. They also caution against overly rational decision-making in marketing strategies, encouraging brands to embrace emotional connections and unconventional growth tactics.
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