
A Beginner's Guide to Design Thinking
Innovation Answered
The Role of Curiosity in Design Thinking
Scott Wolfson: Curiosity and using the five wise approach played a critical role in our case study. We were working with a global life insurance company, helping them use design thinking to imagine the possibilities for a customer facing app as well as an insurance agent facing web portal. It was that true curiosity that beginners mindset led us to two concepts that were comfianza and thronkely that.
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