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Unpacking the Hidden Data of NFTs with Web3Sense l Overpriced JPEGs #162

The Carly P Reilly Show

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The Future of Brand Marketing

Dunkin Donuts knows who are Starbucks loyal customers, and they can see it on chain because those people are getting NFTs. And then Duncan's trying to vampire attack them and lure them away by giving them discounts at Dunkin. So like when I think about that future for brand marketing, this becomes really, really interesting as you're thinking about Nike going, oh, wow, we didn't realize we actually had high overlap with blue spoon coffee.

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