The Shift in Sports Broadcasting and Rivalry Dynamics

This chapter discusses the evolution from traditional pay-per-view sports events to modern streaming services, emphasizing the challenges and adjustments faced by viewers. It explores the intricacies of UFC contract negotiations alongside a fighter's personal reflections on rivalry, highlighting the contrast between public personas and private behaviors in the fight community. Additionally, the chapter delves into the authenticity of fighters' marketing strategies and the emotions tied to upcoming matchups.