There are venture scale business models, and then there are other business models that are not venture scale. Subscription is the ultimate business model because every month you start with essentially plus or minus ten percent of the subscribers last month. Land and expand is a part of why people love sas sofers a service. And if you insist on going with the non scalable, non venturemo don't be surprised when everybody looks at your revenue and says, i'm going to take a pass, or i'll wait and see.