
How a First Time Publisher Gets Funded on Kickstarter with Andrew Birkett
The Board Game Design Lab
00:00
How to Launch a Colbussacks Game
We hired a rulebook editor to edit the rulebook because we had issues with the rule book for the first game of people not comprehending all the rules so outsourcing that to someone who does rulebook editing for larger publishers definitely was helpful. We made sure to announce the launch date well in advance and Jamie Stagmire has a Google drive thing that has all the launch days. And then doing a lot of Facebook ads because we found those were more effective than all the other ads we did for Colbussacks yeah that's awesome now. It takes a few impressions to get people to back it so having those impressions be before the campaign is preferable to having them all be just during the campaign
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