From Vibes to Variables: How We’re Measuring the Unmeasurable in UX (with Bill Albert)
The Design Psychologist | Psychology for UX, Product, Service, Instructional, Interior, and Game Designers
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Expanding Quantitative Research: Unlocking User Insights in Design
This chapter highlights the significance of integrating quantitative research into UX design to identify users' emotional responses prior to traditional metrics. It discusses advanced tools for measuring user engagement and how these insights can lead to quicker, more informed decision-making for better design outcomes.
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