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#138 CEO Motive, Shoaib Makani w/ Ilya Fushman: Powering the Physical Economy
Grit
The Importance of Monetization in the Trucking Industry
We just give this thing away, build a groundswail, then figure out how to monetize it later. That was essentially the model for Dropbox and Expensify. We had total confidence that when the mandate was going to kick in, adoption was going to accelerate. It got delayed. There was real risk that there was lots of legal challenges. And you have to continuously have doubt, right? I think that's where the mistakes around building a marketplace stem from.
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