The Importance of Branding

When I hear brand, I think of let's say iconic companies like Coca-Cola. And I don't think about their brand in terms of branding as in what did an agency do. But I think that the brand is in some sense just the fact that these are beloved products that have been around and that people trust. We buy a can of Coke and yes, we think of ads associated with it. But we also just do it because it's like the word Coke is a word.