The Abundance Agenda
People vs Algorithms
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Navigating Media's Future: Sales, Strategies, and Monetization
This chapter explores the current challenges and transformations in the media industry as companies are put up for sale amid market uncertainty. It examines successful case studies like Poppy and highlights the evolution of marketing strategies, particularly in digital spaces and creator-driven content. The discussion also addresses the fluctuating stock performance of digital ad networks and the complexities of monetization strategies in today's advertising landscape.
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