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6min chapter
Damian Bradfield on WeTransfer, data, trust and longtermism
On Design with Justyna Green
How to Build a Brand That Connects to Its Community
Damien: I don't know many brands or companies at the moment that are thinking any further than three months ahead. It's physically impossible to build anything of any meaning whatsoever if you're only able to think three months ahead, he says. The reason Hermes and LVMH are two of the most valuable companies on the planet is because of their ability to think long term. He believes TikTok has served a purpose in time but there's nothing about it that will be copied by anybody else within a few years.
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