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Episode 8: Garrett McGrath of Magnite on Sandbox and the CMA

The Monopoly Report

CHAPTER

Navigating Advertising Auctions and Google’s Dominance

This chapter examines the technical intricacies of advertising auction APIs, particularly the role of top-level sellers like Google. It raises concerns about the competitive imbalance created by Google's market dominance, a lack of regulatory response, and the challenges posed by transitioning away from third-party cookies. The discussion also highlights the complexities of testing and transparency in advertising technologies, emphasizing the implications for digital privacy and smaller market players.

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