How Marketing Expert Will Smith Keeps The PetSmart Brand Soaring
Marketing Trends
00:00
How to Transmit a Customer Obsession Culture
Next week, we will be surveying most of the directors and above in the whole customer engagement organization around what customer obsession really looks like. We're going to point to companies like Delta or Sephora or, you know, some of those brands that really have a customers obsessed audience. Getting your senior leadership engaged in that conversation is important, right? And huge. If they hear you and they identify and they follow along, it just makes the job that much easier to make the progress you're trying to make.
Transcript
Play full episode
