SPI 643: Marketing in 2023—What Should We Focus On with Eric Siu
The Smart Passive Income Online Business and Blogging Podcast
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Building a Community on Twitter
I think things are moving toward private communities in the marketing space and just in general for brands. It's a dangerous game to not just build an audience, but build a community of people and have somebody else own that community. You need to own it like you own your email list. So maybe if there aren't any more platforms that we should look at for brand awareness, let's imagine we bring awareness in that capacity. How are you imagining community to be a part of a brand and why is that important?
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