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How to Influence Others by Emotional Contagion
We prime people to understand data by also creating the similar emotional state in them that we have in ourselves. Many times we don't want our emotion to affect other people, so it's really important to keep this in mind. If you are fearful and I see, I see on your face that you're afraid, I immediately become afraid. On a positive side, if I see you are very excited and that makes me excited because of contagion, well, that will then make me more likely to examine my surroundings for a reward. So that's why emotion is so rapidly transferred from person to person without even the need of language. It's something that's very basic and evolutionary.