Episode 23: ATS London / MadTechMoney 2025, joined by Rachel Smith CEO of ExchangeWire
The FPC Podcast
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The Acquisition Evolution in Ad Tech
This chapter explores the recent acquisition of Danish company DigiSeg by a Norwegian tech firm, shedding light on the unexpected shifts in the European M&A landscape. It discusses the resilience of the ad tech ecosystem, emphasizing the importance of first-party data and the emergence of innovative firms amidst changing privacy regulations. The conversation also highlights the broader trend of diverse buyers in acquisitions and the potential for cross-border growth in the industry.
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