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Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 3 |
The Audiobooks Podcast
How to Create Blue Ocean Opportunities
A burst of blue ocean creation is underway in a number of service industries. Relationship businesses that rely heavily on the emotional bond between broker and client are ripe for change. Most companies adapt incrementally and somewhat passively as events unfold. Looking at these trends with the right perspective can show you how to create blue ocean opportunities.
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