How to Choose the Right Market for Your Startup

Justin Jackson: I want to zoom in a little bit on two specific sections. He says choosing your market, especially in a bootstrap SaaS is probably the single biggest factor that's going to determine your trajectory. If you enter a market like marketing automation, CRM, ERP, and we could name some other big markets as a first time founder with no boot, no funding, they always checked against you when you're more likely to just crash and burn because it's too hard. But all things considered, the market risk is far out ways just the ability to execute and build product.