Skepticism on Premium Brands and Gen Z Consumption Trends

Highlights of Wharton Marketing Matters episodes featuring Connor Blakley, founder of Youth Logic, discussing the origins of his company, how to effectively reach Gen Z, and the missteps brands often make with this generation, and David Picioski, Head of Global Brand Partnerships and Collaborations at Wilson Sporting Goods Co., who shares insights on Wilson’s partnership with the NBA, relationships with players, the brand’s ambassadorship with Caitlin Clark, and the role of technology in product innovation.

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